The About page is an opportunity to elaborate on your brand’s vision and accomplishments. It’s your gateway to raising brand awareness and gaining more conversions. Your homepage should improve how visitors perceive your small business. Running a small soft launch will give you incredible insight to enhance your homepage. If you’re creating a new site or rebuilding an old one, get feedback from your potential visitors. Represent your small business well by aiming for simplicity in your design. You also don’t want outrageous color patterns. And if you need help on your own page, feel free to check out our content creation services.Avoid cluttering your homepage with multiple, irrelevant images. Perhaps not quite as amazing or inspiring as the below examples, but we think we’re at least a bit closer to achieving the standard the below companies have. Inspired by the great examples on this list, we recently reworked our own About Us page. But, you should at least be aware of what makes a page successful and why. And for some industries it is harder than others. It’s extremely difficult to create a page that hits all of these marks. This can be with an actual button, or by providing your contact information so they know how to get in touch. Tell a Great Story – Telling a great story with words, video production, or even a timeline helps evoke an emotional response in the customer, which is proven to increase their intent to buy.īuild Trust Through Photos – Showing photos of the founders or team members helps convey that the company is full of real, relatable people that you can trust with your business.Ĭlear Value Proposition – Providing a simple, clear value proposition is the easiest way to get a user’s attention.Įstablish Credibility – To appear credible in the eyes of your customers, you can show off reviews, testimonials, or if you are a web design site, showcase your skills on the page itself.Ĭlear Call-to-Action – Always tell the customer what to do next. In addition, we also put together an infographic that breaks down the science behind a great About Us page. Each have features you can learn and modify for your own site. We have taken a look at 50 different pages that excel. So how do the best companies do it right? While creating an innovative page is hard work and can be time consuming, it can build the trust and respect of a potential customer, thus tipping the scale greatly tipped in your favor. (And as Blue Acorn’s study proves, it’s also an opportunity for a sale.)Īlthough everyone knows that users prefer images to text, it’s not as easy as just putting a bunch of pictures on your About Us page (although, as you will see, that definitely helps) and moving on to the next project. Your company’s About Us page is another opportunity to tell a story that will help you stick in your customer’s minds. These should all be the end goals of your marketing strategy, from SEO and content marketing to social media and email. Trust and respect are things that have to be earned. Earn the awareness, respect, and trust of those who might buy”. Rand Fishkin once tweeted, “Best way to sell something-don’t sell anything. These statistics considered – are you paying enough attention to your About Us page? And, according to a study by KoMarketing, 52% of users report that the About Us page is the first thing they want to see when they visit a website. Customers who view your About Us page will spend 22.5% more than those that don’t.
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